Web Design

These days the public expect most businesses to have a website. They are a convenient way for people to find information on your business quickly and easily.

A website full of information for your customers can save you hours in time on the telephone or in mailing information. But make sure it is planned properly, that strategies are in place for advertising. When organising your website, consider who your target audience is, and tailor the content accordingly. Do not underestimate the time it will take to write material for a comprehensive website. Information should be planned carefully and should neither swamp nor deprive the reader. If you fail to plan the main content, additional features will look out of place or will require a redesign.

Always ensure that any details on your web pages are factually correct. Also make sure that your professional liability insurance covers any work that you do via the website. If you give advice about technical matters or self-help for example, through your site, be sure that you are covered to do so.

A Successful Website should:

  • be easy to use and professional.
  • have sufficient technical backup available.
  • be advertised to let people know the website exists.
  • have carefully planned keywords, descriptions and titles of individual pages to increase the site’s ratings on search engines.
  • have keywords checked on search engines regularly.
  • You should not assume that a search engine will automatically list your site first when the user submits search words. Try and get a link to your site from another larger site, then the ‘Googlebot’ will be more likely to visit your site and include you in the listings.
  • Another way to get online is to take out a webpage advert on a specialist or community website such as the Wrexham Business Directory. You can have a free domain name that points to your webpage in the directory, giving you that vital online presence.

Remember to use every opportunity you can to advertise your site – put the address on letters, leaflets, notepaper and emails.

Once you are up and running, you will wonder why it took you so long for you to get your business online.